Culinary Business Institute invites you to watch a valuable , informative webinar that focuses on branding for a Personal Chef Service, Commercial Kitchen Operations, and other culinary business operations.
Presented by Chef Deb with branding specialist Kelly Lucente as the speaker.
Original broadcast date: 6/11/25
Length: 1 hour 12 minutes – click link below
https://www.youtube.com/watch?v=hI1YgFFGL0k
Please know – this is the actual recording in full, so there are a few places where Q&A takes place and some other very short periods of housekeeping and role call, etc.
On Wednesday, June 11, 2025, Chef Deb (Deb Oxman), renowned culinary and business coach, delivered a free live webinar titled “Stand Out or Fade Out: A Real Conversation About Brand Differentiation”.
The webinar’s core aim was empowering culinary professionals—chefs, caterers, food entrepreneurs—to:
- Clarify and strengthen their brand identity
- Differentiate effectively in crowded markets
- Translate skill and flavor into a compelling, sustainable brand story
According to marketing best practices, differentiation is essential for customer loyalty and premium positioning—a message central to Chef Deb’s presentation.
Chef Deb is a well-known culinary business coach who frequently combines culinary training with entrepreneurial mentoring. Her public presence (website, social posts) highlights not just cooking skills but strategic business development for culinary professionals.
- Evidence from online presence: The promotion for the webinar on Facebook, Instagram, and her coaching site emphasized genuine brand-building—not likes, but long-term growth.
- She also leads multi-day industry events like SHARPEN (January 2025), indicating commitment to deep learning rather than surface-level tips.
Photographs and wording in event promotions speak to:
- Culinary professionals (owners, executive chefs, foodpreneurs)
- Small to mid‑size operations transitioning from cook-to-business owner
- Attendees from various North American time zones suggest an audience beyond local—likely U.S.-based but nationally inclusive.
- The “real conversation” tagline hints at interactive Q&A—indicative of an engaged, experienced attendee base.
Defining Your Brand Identity
Chef Deb emphasized introspection: what makes you uniquely “you,” and why that matters. This includes voice, story, flavor, aesthetic, and mission.
Differentiation Tactics
“How are you different—not just good?” she challenged, focusing on:
- Niche targeting (e.g., plant‑based, gluten‑free, hyper‑local sourcing)
- Visual branding (logo, color palette, imagery, plating style)
- Infusing personal narrative and core values into brand messaging
Real‑World Examples & Breakdown
She reportedly used case studies—though not named publicly—showing how chefs translated signature dishes and ethos into compelling brands that resonate with targeted clientele.
Interactive Branding Q&A
Described as “real conversation,” the event likely included attendee questions and Deb’s on‑the‑spot branding audit—valuable to practitioners wanting tailored advice.
Related Offerings & Follow‑Up
Chef Deb’s broader educational ecosystem includes:
- SHARPEN multi-day workshop (Jan 2025) for deep dive business planning
- Coaching programs—Master Chef, Elite Chef, Legacy CEO
- Regular webinars and Mini‑SHARPEN events
Chef Deb, based in Fort Worth, TX is available as a coach/tutor for individuals expanding into a commercial kitchen. Chef Deb is a CBI graduate and has established herself and her business as one of the most premium Personal Chef Services / Commercial Kitchen operators in the country.
Contact the Culinary Business Institute for additional details and/or to obtain contact information for Chef Deb. Coaching fees are worked out depending on the level of the commercial kitchen business status. Most of her customers are in the early stages of starting a commercial kitchen operation.
