Read this story on the website:
https://mailchi.mp/uspca/stay-ahead-in-your-chef-business-with-this-weeks-breakfast-blend?e=78f406c387
September 10, 2025
IN THIS ISSUE:
• Rock Your Profile
• Fall and Holiday Event Planning
• New Insurance Program
• Share Your News
• Small Biz Marketing
• Local Flavor in your Marketing
• Boost Your Brainpower
• When to Move
Rock Your HireAChef.Com Profile – Turn Browsers into Bookings – By George Tsafonias
As a USPCA member, if you haven’t fully tapped into the power of HireAChef.com, you’re leaving opportunity on the table. HireAChef is one of your most valuable membership benefits—your personal storefront where clients actively search for culinary professionals. But here’s the truth: an incomplete or generic profile doesn’t just sit quietly…it gets passed over.
That’s where our Rock Your Profile service comes in. For just $97, we’ll transform your HireAChef profile into a polished, professional marketing tool designed to attract, impress, and convert clients.
What You Get:
✔ Full Profile Audit – We review every detail to see what’s missing or underperforming.
✔ Professional “About Us” Content – A compelling 250-word narrative that sells your story and style.
✔ Custom Profile Header & Enhanced Photo – Consistent branding with a header that matches your vibe and a professional-quality profile photo.
✔ Optimized Local Search Visibility – Clients in your area will find you more easily.
✔ Food Photo Optimization – We’ll organize and optimize up to 10 food shots so your cuisine speaks for itself.
✔ Client Testimonial Email Template – Get more glowing reviews to build trust and credibility.
✔ 30 Days of Email Support – Questions? We’re here for you.
Why It Matters:
Statistics show that completed, optimized profiles on HireAChef.com generate 3X more leads and 40% higher booking rates than incomplete profiles. That means more discovery, more inquiries, and more clients at your table.
Think of it this way: while you’re cooking, shopping, or meeting with clients, your optimized HireAChef profile is quietly working 24/7 to sell your services.
Don’t wait. Rock your profile today and start converting clicks into clients. Your next booking may be just one optimized profile away.
Harvest the Season: How Personal Chefs Can Book More Clients for Fall Weddings, Thanksgiving, and Christmas
As the leaves change and the air cools, fall ushers in one of the busiest—and most lucrative—seasons for personal chefs. From intimate fall weddings to Thanksgiving feasts and Christmas celebrations, clients are seeking memorable culinary experiences that reduce their stress and elevate their gatherings. Now is the perfect time to position your services so you’re top of mind when families, couples, and businesses start booking.
Also, please note: USPCA members who have completed the Culinary Business Institute Personal Chef Examination Series receive FREE liability insurance. You would be hard pressed to find a million dollar liability policy on your own that is less than USPCA membership dues. Contact the USPCA (www.uspca.com) for expanded details.
New Accidental Death Policy Program
Did you know that accidents are the 4th leading cause of death in the U.S.?
Protect yourself and your loved ones with Accidental Death and Dismemberment (AD&D) Insurance – designed to offer security and peace of mind.
As a USPCA member, you have access to:
● $1,000 in AD&D coverage at no cost to you.
● Additional plans offering extended protection tailored to your needs.
Call Today to Get Covered 877-755-0137
Accidents happen when we least expect them. Whether you’re traveling the country or enjoying time at home, an AD&D plan ensures financial support during life’s most challenging moments.
Why Consider AD&D Insurance?
● It pays a cash benefit directly to you in the event of a covered accident.
● Offers additional benefits, like access to a Funeral Concierge Team and riders for accelerated benefits or extended care.
Don’t miss the chance to secure your no-cost coverage and explore our full suite of life insurance options designed with your unique needs in mind.
If you are interested in this exclusive USPCA member benefit, please call our partners at LIG Solutions at 877-755-0137 to access your no obligation AD&D coverage.
View all your health coverage member benefits at www.LIGmembers.com/uspca/
More Tips In The News
Check out a few more tidbits to help you build your business and learn!
Small Biz Marketing: Spending More, But Still Clueless—Even About AI
A recent Fast Company report shines a revealing light on small business trends many personal chefs will recognize all too well. Despite nearly 40% of owners raising their marketing budgets, only 18% feel “very confident” their efforts are paying off—down from 27% a year earlier. That uncertainty persists even as more chefs and other entrepreneurs explore AI tools for copywriting and visuals, hoping to boost visibility and bookings. It’s a powerful wake-up call: investing in marketing is one thing—knowing what’s working (and why) is where the art — and the ROI — really lies.
How Local Flavor in Your Messaging Can Drive Bookings—Without Breaking Your Budget
A recent article in Entrepreneur spotlights a marketing strategy that’s not only budget-friendly but essential for small businesses: localization. Customizing your messaging, SEO keywords, and online presence to reflect your actual service area can help potential clients see your catering value—be it “Ellijay private chef” or “North Georgia culinary styling”—rather than getting lost in the vast sea of search results. Local relevance not only boosts discoverability, but also builds trust and loyalty—especially against bigger, less personal competitors.
Just 6 Minutes a Day Can Boost Your Brainpower—and Your Culinary Creativity
A recent study shared by Inc. reveals that just six to ten minutes of moderate to vigorous exercise—think fast walking, slow jogging, or climbing stairs—can measurably improve working memory, decision-making, planning, and overall cognitive sharpness. That’s powerful news for personal chefs, where quick thinking, menu planning, and multitasking are daily demands. Carrying a skillet and your mental A-game? A few minutes of movement might be the secret ingredient to staying sharp and creative behind the stove.
When You Move Matters Less Than You Think—Consistency Is the Key
According to a fresh EatingWell report, research shows that whether you work out in the morning, afternoon, or evening, the real heart health payoff comes from making movement part of your daily routine. Preventive cardiologist Dr. Elizabeth Klodas and registered dietitian Sheri Gaw both stress that sticking with exercise—rather than the timing—has the greatest impact on reducing the risk of heart disease, cancer, and premature death. For personal chefs balancing lunch prep, client meetings, and dinner service, this means you can choose the time that fits your rhythm (even a brisk kitchen break counts) and still get real cardiovascular benefits.